Build a private practice that supports the life you want.
Whether you're preparing to make the leap into private practice or you're already there and ready for more clients, better systems, and greater profitability, you don't have to figure it all out alone.
You don’t need the same kind of support at every stage of building a private practice.
Maybe you're standing at the beginning, wondering how you're ever going to turn the idea in your head into an actual business.
Or maybe you've already built the practice but you're realizing that getting clients, managing the business, and creating consistent income shouldn't feel this hard.
Where are you in your
private practice journey?
Select Your Journey
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LAUNCH
You're ready for private practice. You just don't know where to start.
You've been thinking about private practice, but the questions are piling up:
What do I charge? How do I get clients? What do I need to set up? What should my website say? Am I actually ready to do this?
LAUNCH helps you move from thinking about private practice to intentionally building one.
For therapists who are:
→ Preparing to open a private practice
→ Making the transition from agency/group practice/employment
→ Feeling overwhelmed by where to begin
→ Wanting a clear roadmap instead of figuring it out alone
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GROW
You already have a private practice. Now you want it to work better.
You've built the practice but maybe the clients aren't as consistent as you'd like, your systems feel messy, or you're working harder than the business is paying you back.
GROW helps you move from doing everything to intentionally running a profitable, streamlined practice.
For therapists who are:
→ Already seeing private-practice clients
→ Wanting more consistent inquiries
→ Ready to improve their systems and client experience
→ Looking to increase profitability without simply seeing more clients
Your practice should support your life, not consume it.
You've already learned how to take care of everyone else.
Now you get to build a business that takes care of you, too.
I believe private practice can be profitable without becoming all-consuming.
You don't have to fill every hour on your calendar.
You don't have to constantly create content.
You don't have to become a marketing expert.
And you don't have to build a huge group practice to consider yourself successful.
You need a practice that is intentional, sustainable, and profitable enough to support the life you want.
That's the work we do together.
Clarify your offer → strengthen your systems → attract the right clients → grow with intention.
Strategy for the business behind the therapy
POSITIONING
Clarify who you serve, what you offer, and how to communicate it so the right clients understand why you're the right therapist for them.
VISIBILITY
Create a practical strategy for getting your practice in front of the people you actually want to work with.
PROFITABILITY
Look at your rates, offers, caseload, expenses, and revenue so you're making business decisions, not guesses.
SYSTEMS
Streamline the parts of your practice that are taking too much time, creating inconsistency, or living entirely inside your head.
CLIENT EXPERIENCE
Create a clear, professional journey from the first inquiry through ongoing care.
CEO DECISIONS
Move from reacting to whatever your practice throws at you to making intentional decisions about how you want your business to operate.
IMPLEMENTATION
You won't leave with a notebook full of ideas and no idea what to do next. We'll turn strategy into concrete next steps.
What They’re Saying
I’ve had the honor of being alongside Valerie through many phases of our lives. In each phase, Valerie has led with heart, challenged herself and others to be the best versions of themselves by using innovation, collaboration and streamlining processes for the best outcome. In her most recent accomplishments, Valerie has become a trailblazer in the mental health space by launching her own therapy business(es). Working with Valerie will help you tap into the most authentic version of yourself, whether you are a new clinician or looking to build a business.
Patricia Hernandez, LCSW, Therapath Mental Health
Valerie’s guidance, support, and mentorship have been truly transformative. I’ve had the privilege of participating in multiple workshops and events she’s led, including the Laying the Foundation workshop—and each one has offered exactly what I needed at the right time. Valerie has a unique ability to make complex processes feel clear and manageable, while also offering genuine encouragement and grounded wisdom. Her ongoing support has left me feeling empowered, aligned, and confident in building my private practice.
Carmen Villegas, LPC, Mind & Corazón Counseling
MEET YOUR COACH
Valerie Rivera, LCSW-S
Founder of Inner Solace Therapy | Business Coach & Mentor
You don't need a business coach who's only read about private practice.
You need someone who has actually built one.
I'm Valerie Rivera, LCSW-S, therapist, entrepreneur, and founder of Inner Solace Therapy.
I built my private practice from the ground up and have spent years navigating the decisions that come with building a business as a therapist, from getting the first clients to creating systems, refining offers, navigating growth, and learning how to build a business that supports my life rather than taking it over.
My coaching brings together real-world private practice experience, business strategy, systems, and the perspective of a therapist who understands both sides of the work.
I'm not here to hand you a formula and tell you to copy someone else's business.
I'm here to help you figure out what makes sense for your practice, your goals, and the life you want to create.
Choose the level of support that fits your next move.
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3-Month Private Practice Coaching
Build momentum with a clear strategy and ongoing support.
Six biweekly coaching sessions to help you tackle the priorities that matter most right now, whether you're launching your practice or working to strengthen an established one.
Includes:
Six 60-minute coaching sessions
Personalized business strategy
Email support between sessions
Resources, tools & templates
Investment: $2,000
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6-Month Private Practice Coaching
Build, refine, and grow with deeper support.
Twelve biweekly coaching sessions for therapists who want ongoing guidance as they build a strong foundation, solve business challenges, and implement their strategy over time.
Includes:
Twelve 60-minute coaching sessions
Custom business roadmap
Priority email support
Resources, tools & templates
Investment: $4,000
A La Carte Strategy Session
Sometimes you just need the answer.
A focused 60-minute session for the question, decision, or challenge you need help navigating right now.
Maybe you're:
Reconsidering your rates
Unsure how to structure an offer
Trying to solve a specific business problem
Preparing for an extended personal leave
Feeling stuck on your next move
Looking for an outside perspective before making a decision
Come with the question. We'll work through it together and you'll leave with clarity and a concrete next step.
Investment: $300
VIP Business Intensive
Four focused hours to get clear, make decisions, and move something forward.
For therapists who have a bigger business challenge or several pieces that need to come together and want dedicated time to work through it with me.
Before our session, we'll identify your priorities and complete a Clarity Audit.
Then we'll spend four focused hours working through the areas that will have the greatest impact on your practice, whether that's:
pricing • offers • messaging • visibility • systems • policies • profitability • business strategy
This isn't four hours of talking about what you should do.
We'll work together in real time, so you leave with clarity, decisions, and a concrete action plan.
Your intensive includes:
Pre-session Clarity Audit
Personalized strategy agenda
Four hours of focused coaching and implementation
Live strategy + asset building
Action Blueprint
Resource Vault
30-minute follow-up call
Investment: $1,500
Frequently Asked Questions About Private Practice Coaching
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I work with therapists who want to build a private practice or make an existing practice more intentional, profitable, and sustainable.
Some are preparing to leave employment and open their own practice. Others already have a practice but need help with marketing, pricing, systems, profitability, or deciding what comes next.
Wherever you are in your private practice journey, our work starts with your goals and what you need most right now.
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Absolutely. You don't need to have everything figured out before we work together.
We can work through the decisions involved in building your practice, including your services and positioning, pricing, business setup considerations, marketing strategy, client experience, and the systems you need to operate your business.
The goal is to help you move from feeling overwhelmed by all the decisions to having a clearer, actionable plan.
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Yes. If you already have a practice, we'll look at what's happening in your business and identify where you need the most support.
That may include improving your website messaging, strengthening your marketing strategy, creating more consistent opportunities for client inquiries, evaluating your rates and offers, streamlining your systems, or understanding your practice's profitability.
The goal isn't simply to fill your calendar. It's to help you build a practice that works better for you and supports your goals.
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Coaching is personalized to your practice, your goals, and the challenges you're facing. Depending on your needs, we may work on:
Private practice positioning, niche, and offers
Pricing and profitability
Website messaging, marketing, and visibility
Client inquiries and the client experience
Business systems and processes
Caseload, scheduling, and boundaries
Business planning and leadership decisions
We'll focus on the areas that make the most sense for your practice rather than following a one-size-fits-all formula.
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The right option depends on your goals, the complexity of the decisions you're facing, and how much support you want while implementing changes.
Three-month coaching offers focused support for clarifying priorities, making important decisions, and developing a strategy to move forward.
Six-month coaching provides a longer period of support for therapists who want more time to implement, refine, troubleshoot, and build on their strategy.
We'll discuss where you are and what you're hoping to accomplish so you can determine which option makes the most sense.
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You don't necessarily need a three- or six-month commitment to get support.
An a la carte strategy session is a good fit if you have a specific issue you'd like to work through, such as setting your rates, planning for maternity leave, refining an offer, or making a business decision.
For therapists who want a more concentrated working session, a VIP intensive may also be an option.
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I bring the perspective of a therapist who has built and operated a private practice, along with practical business strategy and implementation support.
Rather than handing you a generic formula and expecting you to make it fit, I help you evaluate your options and make decisions based on your goals, strengths, and the kind of practice you want to build.
My approach is grounded in a simple belief: your practice should support your life, not consume it. Growth doesn't have to mean seeing more clients, working longer hours, or building a large group practice.
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A discovery call is an opportunity to talk about where you are in your private practice journey, what's working, what feels challenging, and what you'd like to change.
We'll discuss your goals, explore whether coaching is a good fit for your needs, and identify which support option may make sense.
You don't need to prepare a business plan or have all the answers. Come ready to talk about what you're working toward and where you feel stuck.
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No. Private practice coaching focuses on the business side of your work, including strategy, planning, decision-making, systems, and practice growth.
Although my clinical background informs my understanding of therapists and the demands of our profession, coaching is not psychotherapy or a substitute for mental health treatment.
Our focus is on helping you make informed business decisions and build a practice that aligns with your professional and personal goals.
You don’t need to have it all figured out.
You just need to know that you're ready for something to change.
Maybe you're ready to finally make the move into private practice.
Maybe you've already built the practice and you're ready for it to become more profitable, more streamlined, and less dependent on you doing everything.
Either way, let's figure out your next move.
We'll talk about where you are, what you're trying to build, and whether coaching is the right next step for you.
